Cinchblock
Kinetic Identity
Client
Cinchblock
Date
Nov 2023
Services
Art Direction & Animation
I worked with Cinchblock to develop a kinetic identity that reflected their position at the forefront of the blockchain ecosystem. As a firm dedicated to unlocking growth through full-funnel hacking and influencer marketing, they needed a visual language that felt both secure and expansive.
Instead of treating the logo as a static endpoint, I approached Cinchblock’s identity as a motion-first system. The animation represents the blockchain unlock, evolving from a secure environment into a state of clarity and scalable growth.
The challenge was to take the core concept of “unlocking” and translate it into a digital narrative. I chose to lean into a high-fidelity 3D aesthetic to represent the “Z-axis” of blockchain technology – moving from abstract data points to a solid, recognizable brand mark.
